Accor brings Mövenpick and ibis Styles brands to Estonia
Accor continues to strengthen its portfolio in the Baltic countries. In a recent development, the world-leading hotel group has entered into an agreement to introduce new renowned hotel brands to Estonia. Two properties in Tallinn, managed by Duco OÜ, will become part of the global Accor network, as the first hotels in the country to operate under the Mövenpick and ibis Styles brands.
After announcing the first Handwritten Collection property in Tallinn and in Eastern Europe, scheduled to open this June, Accor does not slow down the expansion in the Baltic countries. Effective June 1, 2023, two hotels located in the capital of Estonia, previously known as L’Embitu and L’Ermitage will be taken over from Igor Jakobson by local entrepreneurs Madis Mägi and Janno Parik. From this point on, the properties will be operated by Duco OÜ company and soon join the Accor network to welcome guests under world-renowned brands as Mövenpick Tallinn and ibis Styles Tallinn.
– Our positive experience with operating the ibis Tallinn Center encourages us to expand cooperation with Duco OÜ. Mövenpick and ibis Styles will bring new quality to the region, offering guests an even wider range of accommodation services and a completely new level of hotel experience. This is a huge milestone for the group’s portfolio in the region. We believe that these new hotels operating under outstanding brands beloved by guests from the whole world are going to win the hearts of every tourist coming to Tallinn – said Katarzyna Sławińska, Accor’s Development Executive Poland and Baltic Countries.
The former L’Embitu hotel will begin its operations as Mövenpick Tallinn in October 2023 and offer 125 modern and premium quality rooms to its guests. It will be the first property in the country operating under Mövenpick, an Accor premium brand focused on the appreciation of life’s essential pleasures by providing visitors with moments of pure bliss. With more than 110 hotels and resorts around the world and another 50 planned by 2025, Mövenpick continues to grow its global footprint while remaining true to its Swiss heritage. In recognition of the brand’s holistic approach to sustainability and its deep commitment to local environments and communities, Green Globe has named Mövenpick the world’s most sustainable hotel company every year since 2017.
– Our team’s long-term hotel management experience and previous cooperation with Accor encourage us to undertake this expansion. Bringing the internationally highly valued Mövenpick and ibis Styles brands to the Estonian market for the first time is an exciting challenge that we love to be a part of – noted Madis Laid, CEO of Duco OÜ.
The 122-room L’Ermitage will keep its name, and after renovation in the spring of 2025, the hotel will reopen as ibis Styles Tallinn, offering its guests the first opportunity to experience this creative brand in Estonia. Visitors will enjoy the playful atmosphere of a truly unique label, carefully designed around the ideas of simple, trendy, and economical hospitality. Currently, Accor boasts more than 560 ibis Styles hotels across more than 45 countries.
– The hotels now have new owners experienced in the accommodation and real estate sectors. I hope that the addition of prestigious international brands will help further develop the Estonian hotel business to an even better level – commented Igor Jakobson, the former owner of L’Embitu and L’Ermitage properties.
In addition to Mövenpick Tallinn and ibis Styles Tallinn, Duco OÜ operates the 190-room ibis Tallinn Center hotel, which opened in 2019. By forging strong relationships with capable and experienced local partners Accor is determined to make its mark on the hospitality scene in the Baltics. The group’s ever-growing portfolio filled with hotels of diverse classes brings the region’s natural beauty, historical charm, and business appeal closer to tourists and professionals from around the world, with a guarantee of standards expected from a global hospitality leader.
Source: Accor
Marketing Manager
Posted: 08.05.2023
Categories: News
