Visit Pärnu launches new sub-brand – Business Pärnu
Visit Pärnu, in cooperation with local tourism entrepreneurs, has introduced a new sub-brand – Business Pärnu, positioning the region as an attractive destination for business tourism.
The aim is to promote Pärnu not only as Estonia’s capital of summer holidays but also as a year-round resort where business and leisure meet seamlessly. In Pärnu, business is done differently – ideas are born in saunas, deals are sealed in ice holes, and strategy meetings take place under the park’s leafy avenues.
Business Pärnu was created in collaboration with the member companies of Destination Pärnu and forms part of the wider destination marketing strategy. The brand’s marketing activities include cooperation with the business daily Äripäev, participation in trade fairs, B2B meetings, and international digital marketing in Finland and Latvia.
The Business Pärnu TOP recommendations highlight modern meeting venues and inspiring experiences. All photo and video models featured in the new image bank are real local tourism professionals – from CEOs and marketing managers to project leaders and administrators.
The brand was introduced on 6 November at Rannahotell, where the City of Pärnu also recognised the organisers of international conferences held in Pärnu in 2024. Thanks to these events, Pärnu has for the first time been included in the ICCA global statistics of international association meetings, joining nearly 1,600 destinations worldwide.
Conference organisers recognised included:
- Global Game Jam Pärnu 2024, organised by GameDev
- From Project Management to Project Economy, organised by the University of Tartu Pärnu College
- The 27th International Conference on Mathematical Modelling and Analysis (MMA2024), organised by the University of Tartu
- The 22nd International HARMO Conference, organised by the University of Tartu
- The Peribaltic 2024 Conference, organised by the University of Tartu
- Offshore Power for E-Fuels: Boosting the New Hydrogen Economy, organised by Power2X
- Study in Europe – Alumni Management, organised by the Education and Youth Board of Estonia
Marketing Manager
Posted: 11.11.2025
Categories: News
