The ‘Go Wild, Choose Estonia’ concept will be more visible than ever at this year’s IMEX in Frankfurt as the country’s delegates boost their adventure-themed marketing efforts with new activities and offers. Launched at IBTM World last November, the slogan calls attention to the many adventure-related experiences available in the country as well as encourages event organisers to be daring and choose a fresh, up-and-coming destination.
Fittingly, the Estonia Stand (F265), run by the Estonian Convention Bureau and Visit Estonia, will be adding a vintage, Kihnu island-style motorbike to its pop-up forest décor. The presenters will also be launching a new brochure featuring 50 top experiences for groups, including conference programmes, incentive trips and in-meeting activities. Some of the wild ideas highlighted are motorised paintball in a former Soviet military base, jeep orienteering in a national park, dinner in a peat bog and rafting over an underwater prison.
Additionally, as a new offer for this year’s fair, visitors to the Estonia stand will be able to trade their RFP or event brief for a nature-inspired ‘creature of the night’ sleep mask.
The country’s representatives will once again be holding their popular ‘Win a Wild Trip to Estonia’ prize draw, which allows IMEX-goers to drop off a business card for a chance to win an Estonian mini-holiday.
IMEX participants are also invited to visit the stand for the Go Wild with Estonia Happy Hour, Tuesday, May 21st at 16:30, where Estonian beer, cider, snacks and rhubarb bubbles will be available.