Pärnu Wins “ The Most Sustainable Tourist Destination in the Baltic Sea Region“ – Title

On 11 November, the awards of the Baltic Sea Region Sustainable Tourism Competition organised by the Council of the Baltic Sea States were revealed.

More than 30 companies, municipalities and private individuals providing tourism services in the Baltic Sea Region submitted their applications for the competition. The winners were selected in three categories: the region’s most sustainable tourist destination, the most sustainable tourism product and exclusive services and the most sustainable tourism services provider.

The most sustainable tourist destination in the Baltic Sea Region is the city of Pärnu in Estonia. Sinatur Hotel & Konference hotel in Denmark won in the category of the most sustainable tourism product and exclusive services, and Aavameri Sea Kayaking (Finland) was chosen as the most sustainable services providers. The special prize established by the Palanga City Municipality was awarded to the Lithuanian Rural Tourism Association, the author of the most original and interesting application.

Such elections were held for the first time as part of the 13th Baltic Sea Tourism Forum. Participants from all 11 Baltic Sea Region countries, including Denmark, Estonia, Iceland, Latvia, Lithuania, Norway, Russia, Finland, Sweden and Germany could take part. Their applications were evaluated by international experts and representatives of the Council of the Baltic Sea States.

The main objectives of this competition are to present the region’s achievements in the field of sustainable tourism, to show best practice examples during and following the COVID-19 pandemic, to promote cooperation and the revival of tourism among the actors in the tourism chain, and to promote the principles of sustainable tourism. The winners of the competition acquire the right to be named the most sustainable in the Baltic Sea Region.

Riine Tiigi

Marketing Manager