{"id":15417,"date":"2021-01-05T09:59:04","date_gmt":"2021-01-05T09:59:04","guid":{"rendered":"https:\/\/www.ecb.ee\/meist\/go-wild-choose-estonia-story-telling-campaign\/"},"modified":"2021-01-07T09:14:57","modified_gmt":"2021-01-07T09:14:57","slug":"go-wild-choose-estonia-turunduskampaania","status":"publish","type":"page","link":"https:\/\/www.ecb.ee\/et\/meist\/go-wild-choose-estonia-turunduskampaania\/","title":{"rendered":"Go Wild, Choose Estonia \u2013 turunduskampaania"},"content":{"rendered":"

\u201eGo Wild, Choose Estonia<\/em>\u201c on Eesti Konverentsib\u00fcroo poolt loodud rahvusvaheline sisuloome- ja kommunikatsioonikampaania. Kampaania lansseeriti 2019.a.alguses.<\/p>\n

Kampaania slogani taga on mitmet\u00e4henduslikud s\u00f5numid: korralda konverents mitte tavap\u00e4rases tuntud ja traditsioonilises sihtkohas, vaid uues ja p\u00f5nevas (nagu Eesti); Eestis on palju puutumatut ja puhast loodust, mis annavad v\u00f5imalusi mitmek\u00fclgseteks vaba-aja programmideks, Eestis on mitmeid unikaalseid ja omap\u00e4raseid \u00fcrituste toimumiskohti.<\/p>\n

Kampaania eesm\u00e4rgid:<\/u><\/strong><\/p>\n

Meie eesm\u00e4rk on eriliste lugude jutustamise kaudu teha Eesti tuntumaks ja \u00e4gedamaks \u2013 et \u00fcritused tahaksid siia tulla. Meie s\u00f5num on, et Eesti on \u00e4ge ja eriline, kuid samas kvaliteetsete teenustega riik, kus tasub kindlasti oma \u00fcritust korraldada.<\/p>\n

L\u00f5ppeesm\u00e4rgiks on suurendada Eestis toimuvate rahvusvaheliste konverentside, \u00fcrituste ja motivatsioonireiside arvu. \u00a0Laiemalt on aga tegemist br\u00e4nditurunduse, imago loomise, kuvandi parandamisega \u2013 et suurendada Eesti kui sihtkoha n\u00e4htavust ja tuntust. Konverentsi\u00e4ri on globaalne\u00a0 \u2013 peame olema eristuvad ja silmapaistvad v\u00e4ga tihedas\u00a0 konkurentsis, sest \u00e4rituristi ihkavad k\u00f5ik sihtkohad. P\u00f5hjus selleks on lihtne \u2013 \u00e4riturist j\u00e4\u00e4b tavaliselt mitmeks \u00f6\u00f6ks, tarbib kvaliteetsema ja kallima segmendi teenuseid.<\/p>\n

Kampaania tegevused ja kanalid:<\/u><\/strong><\/p>\n

Kampaania p\u00f5hineb kreatiivsel sisuloomel, v\u00fcrtsitatud silmatorkavate visuaalidega. Kajastame inspireerivaid, p\u00f5nevaid, vahel naljakaid v\u00f5i intrigeerivaid elamusi, mida Eestis teha saab.\u00a0 Ehedaid elamusi jagasime oma sotsiaalmeediakanalites, blogipostitustes, rahvusvahelistel \u00e4riturismimessidel ja muudel kontakt\u00fcritustel, kodulehel ja rahvusvahelistes kommunikatsioonitegevustes.<\/p>\n

ICCA Best Marketing Marketing Award:<\/strong><\/p>\n

\u201cGo Wild, Choose Estonia\u201d<\/em>\u00a0kampaania v\u00f5itis 2019.a. s\u00fcgisel ka \u00e4riturismi edendava rahvusvahelise katusorganisatsiooni ICCA (International Congress and Convention Association)\u00a0\u00e4riturismi turundusauhinna \u201cICCA Best Marketing Award\u201d<\/a>.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eGo Wild, Choose Estonia\u201c on Eesti Konverentsib\u00fcroo poolt loodud rahvusvaheline sisuloome- ja kommunikatsioonikampaania. Kampaania lansseeriti 2019.a.alguses. Kampaania slogani taga on mitmet\u00e4henduslikud s\u00f5numid: korralda konverents mitte tavap\u00e4rases tuntud ja traditsioonilises sihtkohas, vaid uues ja p\u00f5nevas (nagu Eesti); Eestis on palju puutumatut ja puhast loodust, mis annavad v\u00f5imalusi mitmek\u00fclgseteks vaba-aja programmideks, Eestis on mitmeid unikaalseid ja omap\u00e4raseid […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":14983,"menu_order":126,"comment_status":"closed","ping_status":"closed","template":"templates\/tpl-about_us.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15417","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nGo Wild, Choose Estonia \u2013 turunduskampaania - Estonian Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ecb.ee\/et\/meist\/go-wild-choose-estonia-turunduskampaania\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Go Wild, Choose Estonia \u2013 turunduskampaania - Estonian Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"\u201eGo Wild, Choose Estonia\u201c on Eesti Konverentsib\u00fcroo poolt loodud rahvusvaheline sisuloome- ja kommunikatsioonikampaania. 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