Organised jointly by the Estonian Convention Bureau and the Estonian Tourist Board, Estonian MICE workshop showcased the country’s meeting and incentive potential to around 40 German meeting and incentive planners on 21st of March in Munich at Concept Lounge 291.

To introduce guest also to Estonian cuisine, the MICE events was held as a “Kitchen Party”, where the participants got to taste Estonian delicacies prepared by Fred Ruubel, head chef of the Vihula Manor. The manor, an idyllic ensemble of 16th-century buildings, set alongside the Mustoja River in the Lahemaa National Park not far from Tallinn, operates as a popular luxury hotel, eco-spa and event venue.

The event gave the guests the opportunity to have face-to-face meetings with 15 suppliers from Team Estonia, including representatives of top business hotels, event management specialists, convention bureaus and Nordica airline.

Estonian Convention Bureau Marketing Manager Riine Tiigi called the Munich workshop a success and noted the high potential for more German conferences and events to come to Estonia.

“We were really pleased with so many German clients interested in Estonia as meeting and incentive destination. German market is really important to us and over the recent years we have hosted more and more German incentive groups. Last year we even hosted a Skoda car pre- launch in Estonia in co-operation with German client”.

Representing Team Estonia in Munich were Vihula Manor Country Club & Spa, Nordica, Conference-Expert, DMC Estonia, Via Hansa DMC & PCO, Baltcoming, Blue Drum, Sokos Hotels, Swissotel Tallinn, Radisson Blu Sky Hotel Tallinn, Radisson Blu Hotel Olümpia Tallinn, Park Inn by Radisson Meriton Conference & Spa Hotel Tallinn, Nordic Hotel Forum, Estonian Convention Bureau, Tallinn Convention Bureau and Estonian Tourist Board.