Tallinn as a tourist destination is among the ten finalists of the ‘European Capital of Smart Tourism’ competition. The aim of the competition is to recognise outstanding achievements in the development of European urban tourism. Tourist cities are assessed in four categories: accessibility, sustainable development, digitalisation, and the inclusion of cultural heritage and creativity in the tourism industry. The ten finalists must show their success in all four categories.
The competition is held between 38 cities from 19 European countries. In addition to Tallinn, the finalists include Brussels, Helsinki, Ljubljana, Lyon, Malaga, Nantes, Palma, Poznan, and Valencia.
The winners of the title ‘European Capital of Smart Tourism’ will be announced in November. In addition to the two cities that qualify for the title, four cities will also be awarded for their achievements in the four aforementioned categories.
The aim of the competition is to recognise sustainable and innovative developments of tourism in cities. Tourism is a rapidly developing industry with many challenges in service design and in the digital sector, but also in sustainable development and better integration of creative industries.
Additional information about the competition is available at www.SmartTourismCapital.eu.