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Estonian suppliers were back on the road this week, showcasing their country’s many perks as a meeting destination at twin workshops in Paris and Brussels.

The gatherings, organised by Visit Estonia and Estonian Convention Bureau, kicked off in Paris on October 9th where 40 MICE Buyers were treated to a cocktail reception, a presentation of Estonia as a fresh conference alternative, and a networking session featuring 12 Estonian suppliers. The Team Estonia members on hand included hotels, DMCs, the Tallinn Convention Bureau and Air Baltic, the main airline serving the Paris-Tallinn route.

Participants then had the chance to sample a number of Estonian delicacies at a post-workshop dinner, where the more exotic menu items like bear meat and beaver tail attracted a great deal of positive attention. As with Team Estonia’s previous workshops in Paris, the Estonian cuisine was a huge hit among the French guests – a major compliment considering their nation’s reputation as discerning diners. The meal was masterfully prepared by Fred Ruubel, head chef of the Vihula Manor, a restored, 16th-century estate near Tallinn that operates as an elegant hotel, eco-spa and event venue.

The Brussels workshop, held the following day at the luxurious Hotel Amigo, followed a slightly different format: a cocktail reception followed by a seated dinner. This time, Team Estonia’s message was delivered to 30 Belgian representatives with 11 Estonian suppliers taking part.

Both the French and Belgian markets have arisen as key targets for the Estonian conference industry in recent years as Estonia continues to grow in popularity as an international event and incentive destination. This week’s workshops were part of a broader effort to reach out to potential clients directly, in their own countries, to show them the opportunities Estonia has to offer.