If you’ve been to a trade show or one of our sales events recently, you probably noticed suppliers wearing blue badges that read “Proud to be Team Estonia”.
The badges refer to the Team Estonia concept, an Estonian Convention Bureau initiative introduced in 2015 to highlight the unusually cooperative relationship between Estonian meetings industry players. Rather than engaging in fierce competition with one another, Estonian suppliers work in tandem to guarantee clients the best possible outcomes for their events.
This is one big advantage of being such a small destination. As the country’s population is just 1.3 million, chances are that suppliers have already developed strong working relationships. Instead of competing, our hotels, venues, destination management companies, airline operators and city officials work closely together to ensure smooth, top-class events.
‘Blue badgers’ are visible at trade shows, sales missions and industry events, and will be on hand at hotels and venues to greet fam trip and site inspection guests.
If you’d like to see Team Estonia in action, check where to meet us